StormLight - Hero Logo
As part of a new rebranding for their company, StormLight (Award winning Production Company creating TV Commercials, Music Videos and Promos in Ireland & UK) commissioned me to design their new logo. The idea was to have a realistic looking hero character holding a lightning bolt that could be translated into a simple silhouette logo design.
To create the hero I did several days of research to find out how the character should look and how the light from the lightning bolt would illuminate the scene. I produced a quick sketch of my initial idea for the logo which the client really liked. I then spent a number of hours working on the texture of the skin and perfecting the glow of the lightning bolt.
Once the hero was complete I then set about creating a silhouette version that could be used for letterheads. The distinct lighting of the painting made this process easier because I was able to use the dark and light contrast as a starting point for the shapes of the logo.