Netflix Poster Art
I was recently commissioned to produce a classic illustrated poster for the Netflix Original Series ‘Stranger Things’. I worked with the design agency Contend on behalf of Netflix to create a piece of artwork that celebrated the 80’s era of hand-painted movie posters. I began studying several of the legendary poster artists such as Drew Struzan and experimented with ways to create similar paint work using digital tools.
I was given a loose composition by Contend and worked with their Art Director Nate Sherman to explore ideas for how best to communicate the story in a single image. Netflix gave me rough cuts of the first few episodes and a library of still photography to work from.
After a few weeks of exploration, we settled on a composition and I was tasked with painting the finished poster. I used the Procreate app on my iPad Pro to do the preliminary sketches and for blocking the basic colors of the poster. I then exported these layers into Adobe Photoshop and began detailing the artwork at a much higher resolution.
The final poster is featured across all of Netflix’ streaming platforms as the key art for the ‘Stranger Things’ series.
While working on this project, The Duffer Brothers, who directed the series, also commissioned me to produce paintings of the main characters in the same style. These paintings were printed onto canvas and given as wrap gifts to the actors, including Winona Ryder.